Genesys agreed to buy Interactive Intelligence for about $1.4 billion as it looks to build scale in the face of fierce competition in the contact center and workforce optimization (WFO) markets. The $60.50 per share offer is at a 36 percent premium to Interactive Intelligence’s close on July 28, a day before the company reported it was considering strategic alternatives.

Genesys acquiring Interactive Intelligence should not come as a surprise as the space is undergoing massive transformation across three areas: